Distribution & Consulting

Steve McQueen

Johnson Motors Inc have collaborated through a shared history of the love for motorcycles with the Steve McQueen Dynasty, to create a brand which captures the eternal style and story of this All-American Icon. Handcrafted in California with the tradition and history of American quality.

Jonson Motors Inc.

Johnson Motors, Inc was the Number One Distributor of Triumph, Ariel and Indian Motorcyles in California in the 1930s. They became Cult when Hollywood celebrated the rebellion of motorcycle racing and icons such as Marlon Brando, James Dean, Steve McQueen, raced Johnson Motors bikes both on and off screen. Made from 100% slub cotton. Knitted, cut, sewn, dyed, printed and laundered 100% in the USA.

Striders Edge

Striders Edge, inspired by UK'S mountain, Striding Edge. The brand delivers a respect for the outdoors through its female specific mountain and adventure activewear. Innovation has created new products to aid the contemporary breed of active women. An entrepreneurial story, answering a long awaited need in the marketplace.
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New Found

A longtime collector of all things vintage, Richard Wainwright is co-curator of A Current Affair and a private dealer specializing in designer and statement costume jewelry. He was recently named in Vanity Fair magazine as one of Kelly Wearstler’s favorite vintage sources. NEW/FOUND is Wainwright’s by appointment vintage concept studio in Downtown LA. He sells privately at the studio, at select vintage shows, and most recently through Heritage-Cloth in the UK.

Heritage-Cloth is a niche distribution and consulting agency focusing on developing and launching brands true to their history and originality. Heritage-Cloth believes Brand Guardianship is key.

Michelle Baartz, Company Director, has more then eleven years brand development experience. Previously; Head of Brand at Sweaty Betty, Global Head of Womenswear at Ben Sherman, Head of Womenswear at Lacoste UK, International Sales Manager at Patrick Cox, Head of Athletics and Swimwear at Tommy Hilfiger UK. Her knowledge and  expertise is both wide ranging and extensive;

• Seasonal Campaigns; theme, moodboards, ad campaign shoots, catalogue, lookbooks, rangeplans and merchandising guides.
• Branding; logo execution, swing tags, back neck labels, printed and online communications, including copy writing.
• Distribution and positioning strategy both in local and international markets including; franchise, shop in shop, retail, web, catalogue and wholesale channels.
• Collection Direction; size of collection, pricing, styles true to brand identity, market diversification and multiple distribution channel needs considered as well as meeting factory minimums, reducing risk and exposure.
• Integrated PR and Marketing strategy and execution.
• Relationships with worldwide profile department stores, leading Independents and opinion leading press and celebrities.
• Guest lecturing and career direction at College, University and Graduate levels

From day rates to longer term projects and agent or distributor relationships, please contact Michelle Baartz, Director at michellebaartz@heritage-cloth.com