Founder and Director Michelle Baartz
With previous roles including Global Womenswear Brand Manager Ben Sherman, Head of Brand Sweaty Betty, UK Womenswear Brand Manager Lacoste, International Sales Manager Patrick Cox and UK Sales Manager Sports Division Tommy Hilfiger. Michelle set up her own agency in 2009 with the ambition to create, restore and evolve iconic brands, all with a story to tell and the opportunity to deliver commercial success.


"It was a pleasure to have Michelle on the team. She demonstrated a strong understanding of the Isabella Oliver brand and our focus for the business. Michelle played a key role in launching Isabella Oliver with key partners globally and establishing a strong international wholesale presence positioning Isabella Oliver as the global premium maternity brand."
Baukjen De Swaan Arons Founder and Creative Director Isabella Oliver and Baukjen

"Michelle really understands the importance of a brands' story and heritage. Positioning and building that brands profile is undoubtedly one of her true strengths"
Mark Maidment CEO Ben Sherman

"From our first meeting with Michelle she exuded energy, passion, insight and empathy. She really succeeded in bringing together multiple barely connected brands and creating a unique identity  for our company."
Rob Goldwater Finance Director The Ashley Wilde Group

"Michelle's experience and creativity enabled Flybe to recently  introduce an exciting and more sophisticated cabin crew uniform. Blending inputs from the staff and the company . She produced a design that has provided a real brand identity"
Former CEO Flybe Airline.